Reinventing the Tattoo: A New Era of Learning Has Arrived

The tattoo industry has always thrived on innovation, tradition, and the relentless pursuit of mastery. Reinventing the Tattoo, the gold standard of tattoo education founded by Guy Aitchison, just re-launched a brand-new website and app experience — always evolving for today’s artists.

Why the New Platform?

This isn't just a fresh coat of digital paint. The new Reinventing the Tattoo platform was designed to:

• 📚 Improve user experience for both desktop and mobile

• 🎥 Streamline access to video courses, seminars, critiques, and live events

• 🧠 Help artists track progress through structured lessons and interactive tools

• 🧑‍🎨 Highlight guest artists and fresh perspectives from the global tattoo community

• 💬 Foster real community learning through forums, challenges, and live critiques

Whether you’re an apprentice soaking up fundamentals or a seasoned artist refining technique, the new experience adapts to your goals and schedule.

What’s Inside?

Inside the platform, members will find:

• Foundational curriculum designed by Guy Aitchison

• Exclusive seminars by top-tier artists across every style

• Live exercises and critiques to put theory into practice

• Community-driven events including art jams, drawing nights, and panel talks

• Studio management and business resources to grow beyond the chair

This isn’t just about getting better tattoos — it’s about creating a career you’re proud of.

Built by Tattooers, for Tattooers

Reinventing the Tattoo has always been artist-owned and operated. The platform isn't controlled by algorithms or faceless corporations — it's led by the same tattooers who teach, mentor, and hustle in the booth every day.

This new platform reflects a deeper vision: that artists deserve a modern, accessible, and continuously evolving education — one that honors the past and builds the future.

Ready to Reinvent?

Whether you're here to level up your lines, master color theory, or simply find your community of fellow tattoo fanatics — your next chapter starts here!