The Tattoo Industry’s Most Respected Learning Platform
The Definitive Tattoo Education Experience — Founded & Curated by Guy Aitchison
What is inside?
Reinventing the Tattoo – The foundation of everything we do.
Guest Courses – Specialized deep dives from world-class tattoo artists.
Live Drawing Groups & Critiques – Real-time, interactive learning.
Business & Professional Development – Career-building tools beyond technique.
Tattoo by Guy Aitchison
Reinventing the Tattoo Network News
Tattoo Education That Elevates Your Craft: Insights from 'What's In A Blob? with Jesse Smith'
Tattoo Education That Elevates Your Craft: Insights from 'What's In A Blob? with Jesse Smith' ...more
Reinventing the Tattoo Podcast
April 22, 2025•2 min read
How to Design a Tattoo that Flows with the Body: Guy Aitchison's Tattoo Tips
How to Design a Tattoo that Flows with the Body: Guy Aitchison's Tattoo Tips ...more
Reinventing the Tattoo Podcast
April 21, 2025•2 min read
Tattoos - humanities longest lasting fad. A historic academic tattoo panel
Tattoos - humanities longest lasting fad. A historic academic tattoo panel ...more
Reinventing the Tattoo Podcast
April 13, 2025•1 min read
Reinventing the Tattoo Canon
Here's what you get:
350+ pages of fundamentals & cutting edge lessons
Over a dozen webinars
Dozens of written exercises
Hundreds of Monday Exercise Replays
Read and watch anytime
Continually updated content
Markus Lenhard said:
"I am tattooing so many young tattooers that are getting into this business. They always ask me 'Where can I look?' and I have always pointed them to Reinventing The Tattoo. It's just just an asset, you know, there's just so much in there!""Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit." - Name
Ahead of it's time in the 90's. Now with decades of updating from Guy Aitchison, as well as countless guests
Explore the Course Catalog:
Reinventing The Tattoo Canon Yearly Subscription
$399.00
$399.00
Learning - Monday Night Exercises
$29.00
$29.00
Communities - TattooNOW Business Roundtable
$29.00
$29.00
Learning - Understanding Melanin: Tattoo Design for All Skin Tones
$60.00
$60.00
TESTIMONIALS
Hear From Tattoo Artists Who Study With Us:
"My life changed forever"
"Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim dolor elit." - Your Name
"Highly recommend this"
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Free Goals Consultation
Greetings. For Reinventing the Tattoo to be able to help you in the best way possible, let's get to know each other. Answer a few questions here, and the next page you can identify your goals. Every few days we will send you an email with some insights and steps to take to help. There will be links to free content, as well as links to the deep dives in the paid subscriber's course.
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