The Tattoo Industry’s Most Respected Learning Platform

The Definitive Tattoo Education Experience — Founded & Curated by Guy Aitchison

What is inside?

  • Reinventing the Tattoo – The foundation of everything we do.

  • Guest Courses – Specialized deep dives from world-class tattoo artists.

  • Live Drawing Groups & Critiques – Real-time, interactive learning.

  • Business & Professional Development – Career-building tools beyond technique.

Tattoo by Guy Aitchison

Reinventing the Tattoo Network News

Tattoo Education That Elevates Your Craft: Insights from 'What's In A Blob? with Jesse Smith'

Tattoo Education That Elevates Your Craft: Insights from 'What's In A Blob? with Jesse Smith'

Tattoo Education That Elevates Your Craft: Insights from 'What's In A Blob? with Jesse Smith' ...more

Reinventing the Tattoo Podcast

April 22, 20252 min read

How to Design a Tattoo that Flows with the Body: Guy Aitchison's Tattoo Tips

How to Design a Tattoo that Flows with the Body: Guy Aitchison's Tattoo Tips

How to Design a Tattoo that Flows with the Body: Guy Aitchison's Tattoo Tips ...more

Reinventing the Tattoo Podcast

April 21, 20252 min read

Tattoos - humanities longest lasting fad. A historic academic tattoo panel

Tattoos - humanities longest lasting fad. A historic academic tattoo panel

Tattoos - humanities longest lasting fad. A historic academic tattoo panel ...more

Reinventing the Tattoo Podcast

April 13, 20251 min read

Reinventing the Tattoo Canon

Here's what you get:

  • 350+ pages of fundamentals & cutting edge lessons

  • Over a dozen webinars

  • Dozens of written exercises

  • Hundreds of Monday Exercise Replays

  • Read and watch anytime

  • Continually updated content

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Markus Lenhard said:

"I am tattooing so many young tattooers that are getting into this business. They always ask me 'Where can I look?' and I have always pointed them to Reinventing The Tattoo. It's just just an asset, you know, there's just so much in there!""Testimonial lorem ipsum dolor sit amet, consectetur adipisicing elit." - Name

Ahead of it's time in the 90's. Now with decades of updating from Guy Aitchison, as well as countless guests

TESTIMONIALS

Hear From Tattoo Artists Who Study With Us:

"My life changed forever"

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"Highly recommend this"

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Free Goals Consultation

Greetings. For Reinventing the Tattoo to be able to help you in the best way possible, let's get to know each other. Answer a few questions here, and the next page you can identify your goals. Every few days we will send you an email with some insights and steps to take to help. There will be links to free content, as well as links to the deep dives in the paid subscriber's course.

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